The site also offers a matchmaking dating service for subscribed users to message one another and send virtual gifts. According to a New York Times  article, Hong and Young decided to make the site after a friend of their's remarked that an attractive girl was a " A few months later, the site was scored as a Nielsen  top 25 advertising domain. In January of , the site added a dating component for paid subscribers to interact with other members.
Although it only has a few additional features, its main element is entertaining enough that it has attracted hundreds of millions of people around the world. And that seems to be the problem when looking at Hot or Not as a dating website. Most of its users sign up to have their photos rated, maybe talk to a few people, and nothing else. There's not much by way of functions to facilitate a relationship. On the website it says that Hot or Not is a social network for those who want to be friends, meet, and share experiences with fellow users.